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Re-ward Club: Rewarding you for not buying new

About Re-ward Club

Re-ward has been set up by the West London Waste Authority and is being run in partnership with the London Borough of Brent, London Borough of Richmond upon Thames and London Borough of Hounslow. The initial set up costs have been funded through a Defra grant from the Waste Review 2011 Reward and Recognition Fund.

West London Waste Authority

West London Waste Authority (WLWA) is running the Re-ward Club to incentivise increased spending by residents in local shops and charity outlets that sell re-used items or repair items to extend their lifetime and prevent them being thrown away. WLWA is a local authority similar to your local council.

We provide a waste disposal service to your local council. The WLWA is financed by charges made to the councils we serve. As a public body the WLWA is not a profit making organisation. Any income that WLWA receives is used to reduce the charges to the councils and ultimately reduces the council tax bills of west London residents.

The WLWA is in the process of implementing an action plan to reduce the amount of waste collected and disposed of. This plan includes a number of actions targeting five specific materials – food, furniture, electricals, textiles and nappies.

What Re-ward Club wants to achieve

Almost 700,000 tonnes of waste is thrown in the bin every year by residents of Brent, Ealing, Harrow, Hillingdon, Hounslow and Richmond. This includes many items could still be used by others.

Re-ward Club is a loyalty card scheme, in many ways similar to those run by supermarkets and coffee shops. It rewards residents who take actions to reuse items or extend the lifespan of items they already own, therefore reducing the need to purchase new items or dispose of something which could still have a use.

Re-ward club wants to do 4 things

    1. Make it easy to reuse and repair
      There are a lot of local places where you can get items repaired or buy second hand items but they’re not always easy to find.  We want to shout their locations from the rooftops to show just how many places there are and help you find these locations – where you can save money and pick up a bargain. If you know where they are it’s easier for you to use them.
    2. Help you reuse and repair more frequently
      It’s not always possible to get something repaired or buy it second hand but you might be surprised by what’s out there!  It doesn’t hurt to ask and now you know where all these shops are there’s no limit on how often you could use them.
    3. Show you how great second hand, repaired and recycled products really are
      You might think you know what you’re going to find in a charity shop or second hand stores but you might be pleasantly surprised at how good quality some of the things you can buy really are.  It doesn’t hurt to look once and see what’s out there.  Especially when you find the Christmas decorations made from CD’s or belt from old fire hoses.
    4. Support local shops
      Sometimes you don’t really think about the shop down the road when you’re on your way to wherever you need to be but if they provide you with a great service or product that can save you money and need your needs why not give it a try. Tell us about them and we’ll try to encourage them to sign up so you can get Re-ward Club tokens when you shop there.

The Reward and Recognition Fund

This fund from Defra provides a range of organisations the opportunity to reward or recognise people for adopting positive behaviours to reduce waste.  Full details about the fund are available on the Defra website.

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