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Re-ward Club: Rewarding you for not buying new

Re-ward Club is now open for business

Re-ward Club is a unique and innovative scheme to reward residents who use resources better, prevent waste and encourage the re-use of materials.

Operating only in Brent and Richmond, Re-ward Club offers around 370,000 residents aged 16 or over the opportunity to get a free reward card that will enable them to collect reward tokens in return for choosing to buy pre-loved goods or products with re-used or recycled content, as well as services to extend the life of products they already own. Ten tokens will be redeemed for a £5 voucher to be spent on products in a participating organisation or donated to a locally participating charity.

This is the first time that a scheme of this type will recognise and encourage positive environmental behaviour. The reward card scheme launched on 12 April and if successful, is hoped to roll-out across all six boroughs in West London.

The initiative has been made possible following a successful funding bid by West London Waste Authority (WLWA) in partnership with the London Boroughs of Brent and Richmond upon Thames that secured £133,532 from Defra, the Government Department for Environment, Food and Rural Affairs. Defra allocated approximately half a million pounds in this round of grants, to 17 different projects across the country.

Businesses and Charities

We are looking for business and charity partners for this scheme. Business and charity partners need to provide these services for residents of Brent or Richmond in order to be eligible to take part. If you sell or provide services falling under the scope of this scheme, we want to hear from you. There are terms and conditions if you want to be a partner in this scheme. Please make contact for more details.

WLWA are looking to work with organisations that provide the following types of products or services, which allow people to:

  • Donate to re-use projects of good quality, saleable furniture and electrical items
  • Purchase items from charity shops and re-use projects
  • Purchase remade clothing
  • Buy new or second hand washable reusable nappies
  • Hire an item from a hire shop
  • Purchase a repair service from a local retailer e.g. shoe repair or electrical equipment
  • Get clothing altered to fit or repaired e.g. shortening or replacement zip
  • Undertake relevant skills development e.g. sewing courses or upholstery
  • Purchase products that are made from post-consumer waste. Products could include jewellery from reclaimed metals or glass ware such as bowls that are made from reclaimed materials.

The final list of items will depend on the products and services available locally and the organisations wishing to take part.

Local Community Organisations

As residents can donate their £5 voucher to local organisations, we are looking to work with three organisations in each borough. The three organisations will be chosen by a panel of local residents and community leaders.

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